Centre to announce National Creators’ Awards to recognise new-age influencers, creators

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New Delhi, Feb 10, 2024: The government on Friday said it will soon announce the national creators’ awards which will recognise new-age influencers and social media creators. The awards will be given in nearly 20 categories.

 

The national creators’ awards will be the first-of-its-kind awards and will be targeted at “Gen Z”, a reference to the young generation hooked to the internet and social media.

Social media influencers, such as those on YouTube and Instagram, will be in contention for the awards as well, PTI reported quoting the sources.

National Creators Awards: Categories to Be Recognised.

One of the categories will be for those who have helped spread the country’s soft power and culture internationally. Other categories may include “green champions”, “swachhta ambassadors”, “agro creators” and “tech creators”, the sources said.

They said the awards will be on the lines of the national film awards, which recognise films in different languages and categories.

Bharat Ratna Awards

Prime Minister Narendra Modi on Friday announced Bharat Ratna for former prime ministers P V Narasimha Rao and Charan Singh as well as Green Revolution pioneer M S Swaminathan.

The government had earlier named former Bihar chief minister Karpoori Thakur, a champion of backward empowerment, and L K Advani, a founding BJP member credited with charting the course of its rise through the 1990s, for the country’s highest civilian honour.

Modi said it is a matter of immense joy that his government is conferring the Bharat Ratna on Swaminathan in recognition of his monumental contributions to the nation in agriculture and farmers’ welfare.

“He played a pivotal role in helping India achieve self-reliance in agriculture during challenging times and made outstanding efforts towards modernizing Indian agriculture. We also recognise his invaluable work as an innovator and mentor and encouraging learning and research among several students,” he said.

Swaminathan’s visionary leadership has not only transformed Indian agriculture but also ensured the nation’s food security and prosperity, the prime minister said, noting that he knew him closely and always valued his insights and inputs.