Sikh body in the US engages top PR to correct perceptions of the community

Mangalore Today News Network

USA, May 31, 2014: The newly formed National Sikh Campaign launched by US Sikhs has announced they have a former chief strategist of Hillary Clinton to begin the first ever exploration of creating positive perception about Sikhs among Americans, reports from Washington state.

Geoffrey Garin, who helped direct the strategy team for Hillary Clinton’s presidential campaign, will take an in-depth survey of feelings and misperceptions towards Sikhs in order to develop messaging that will deliver new information and visuals that can positively change attitudes toward Sikhs, said a media release on May29.

In 2012 he served as the pollster and strategic adviser to Priorities USA, the super PAC supporting President Barack Obama’s re-election. The National Sikh Campaign said this research will lay the foundation for the largest promotion of Sikhs in the western world.