Veteran Theatre Actor Alyque Padamsee, passes away at 90

Mangalore Today News Network

Mumbai, Nov 17, 2018 : Indian advertising’s eminence grise, Alyque Padmasee, passed away today, at the age of 90. Considered by many to be the father of Indian advertising, Padmasee crafted some of the country’s most iconic commercials, jingles, and characters, from the Liril girl to Hamara Bajaj. Lintas, the ad agency he founded, was a pioneer in the field, and set the template for future Indian advertisers, News18 reported.

 

An accomplished thespian as well, Padmasee is perhaps most well known for his portrayal of Muhammad Ali Jinnah in Sir Richard Attenborough’s Gandhi, as well as starring in various theatre productions.

Tributes began pouring in as soon as the news broke.