Hangyo Ice Creams announces its association with ’Bigg Boss’ Kannada Season 11 on Colors Kannada.

Hangyo Ice Creams announces its association with ’Bigg Boss’ Kannada Season 11 on Colors Kannada.

Mangalore Today News Network

Bengaluru, September 30, 2024: Hangyo Ice Creams, a leading name in the ice cream industry, proudly announces its association as an Associate Partner for Bigg Boss Kannada Season 11 on Colors Kannada (Format owned by Banijay), hosted by Megastar Kiccha Sudeep, premiering on Sunday - September 29, 2024 at 6PM. This partnership marks a significant milestone for Hangyo, as it ventures into the entertainment world, combining the excitement of reality television with the indulgence of its creamy ice creams.

Building on last year’s success as the official ice cream partner for Royal Challengers Bangalore in IPL 2024, Hangyo is expanding its brand presence by entering the entertainment space with this exciting collaboration.

In a first-of-its-kind initiative, Hangyo Ice Creams will bring its signature treats directly into the Bigg Boss house. A specially designed Hangyo Ice Cream freezer will be placed inside the house with a range of delicious ice creams. Whether celebrating victories or seeking comfort after challenges, the contestants will have Hangyo’s creamy delights at their fingertips, making the show even more memorable.

Hangyo Ice Cream represents happiness, and through this partnership, we aim to spread that joy inside the Bigg Boss house, among the contestants. Our goal is for the delight they experience while enjoying our ice creams to resonate with audiences at home, spreading smiles far and wide. The ice cream freezer in the Bigg Boss house symbolizes how ice cream can bring indulgence and comfort, even in the most challenging moments.

Speaking about the collaboration, Mr Pradeep Pai, Managing director of Hangyo Icecream, said, "Hangyo Ice Cream represents happiness, and through this association, we wanted to spread that happiness inside the Bigg Boss house, among the contestants. Our aim is that the joy felt by the contestants as they enjoy our ice creams is shared with the audience watching at home, spreading smiles far and wide. The ice cream freezer inside the Bigg Boss house is a symbolic gesture, demonstrating how ice cream can offer indulgence and comfort, even in challenging situations."

Echoing his sentiments, Mr. Dinesh Shenoy, COO of Hangyo Ice Creams, added, "Partnering with a massive entertainment platform like Bigg Boss Kannada is a natural extension of our commitment to delighting consumers. With millions of viewers tuning in, this collaboration allows us to connect with a broader audience and solidifies Hangyo’s status as a beloved ice cream brand across Karnataka and beyond. We’re excited to see the contestants enjoy Hangyo and look forward to spreading smiles, even amidst the challenges of the show."


Hangyo Ice Creams: Pioneers of Mangaluru’s Ice Cream Legacy

Founded in 1997 by three brothers Dinesh Pai, Pradeep Pai and Jagadish Pai, Hangyo Ice Creams has emerged as a key player in India’s ice cream industry. Starting with the beloved ’Softee’ in Mangaluru, the brand has grown significantly, serving over 3 million customers across seven states—Karnataka, Maharashtra, Goa, Andhra Pradesh, Telangana, Tamil Nadu, and Kerala—through a network of over 30,000 retail outlets.

Hangyo’s dedication to quality and innovation has been recognized with multiple awards, including six prestigious accolades at the ’Great Indian Ice Cream Contest - 2017.’ Its state-of-the-art manufacturing facilities adhere to ISO 22000 2018 and FSSAI standards, ensuring top-notch quality and safety.

The company continues to innovate and expand its presence in Modern retail, General trade, and Online platforms, reinforcing its position as one of South India’s leading ice cream brands.