Xpress Money flags-off ‘Ghar Kab Aaoge’ Campaign in Mangalore

Xpress Money flags-off ‘Ghar Kab Aaoge’ Campaign in Mangalore

Mangalore Today News Network

Mangalore, May 24, 2013: Xpress Money, the world’s most dependable money transfer brand, flagged-off its nation-wide campaign ‘Ghar Kab Aaoge’ in Mangalore, Karnataka. The campaign will provide Xpress Money’s customers the opportunity to show their appreciation to their loved ones who faithfully send money back home, every month, to help in their family’s upkeep and ensure a comfortable life for them.

Xpress Money will facilitate those unspoken words of gratitude through specially designed postcards, available at the Xpress Money canter that will be traveling across Karnataka, making its way through 10 states of India.

 
The idea of the campaign is an extension of Xpress Money’s philosophy of ‘Bringing Home Closer’. Approximately 27 million Indians live and work abroad to provide security and a better living for their families back home, at the cost of staying away from their loved ones for years. Xpress Money salutes these customers, and rewards them in a manner, way beyond their expectations. From the total entries received during the roadshow, 10 national winners (one from each state) will be chosen; whose loved ones residing anywhere in the world will get the opportunity to come back home to India and meet their families.

As a leading remittance player, Xpress Money is not just committed to strengthening emotional bonds between customers and their families, but also creating financial awareness by educating people about safe remittance practices and thereby arm them with the knowledge of organised channels of money transfer. The activity will also highlight the risks involved in sending money through illegal means, which though unsafe are used due to lack of awareness, even today.

 
The ‘Ghar Kab Aaoge’ campaign will gradually cover all major remittance locations like Dakshina Kannada, Uttara Kannada, Belgaum, Bijapur, Gulbarga and Bidar etc. in Karnataka. Nationally, the ‘Ghar Kab Aaoge’ campaign has already been rolled out in Tamil Nadu, Rajasthan, Punjab, Kerala & Maharashtra. The campaign will also visit all major remittance receiving states like Uttar Pradesh, West Bengal, Bihar, and Andhra Pradesh.

“We believe that we are more than just a money transfer brand as we ensure that the emotional bond between our customers is not weakened despite their distance. ‘ Ghar Kab Aaoge’ is a very unique initiative as we acknowledge the sacrifices made by both the one living abroad as well as their family back home. Through this campaign we will facilitate their union and continue to keep our customers happy, who trust in our philosophy of ‘Bringing Home Closer’ and truly believe in our brand”, said Mr. Arvind Mylar, Regional Vice President – Business Development, South Asia, Xpress Money. He also reinforced that, “Though ‘Ghar Kab Aaoge’ is a platform to strengthen relationships it is chiefly a financial literacy and awareness campaign, a cause that Xpress Money works very closely with and hopes to increase the financial literacy rate in the country to bring about a societal change at large.”