The airhostesses can be seen posing provocatively in the aisle.
When it comes to advertising, airlines resort to all sorts of antics but mostly with a different focus on the legroom on their planes, low prices etc.
An asian carrier has broken away from that mold and has come up with a completely different idea - that of showing off how its cabin crew members look out of their uniform.
The airlines, VietJet, asked 10 of its airhostesses to pose in red and yellow (the airline colours) bikinis for a new promotional ad campaign.
The photos, leaked on Facebook, show the staff walking down the aisles provocatively, opening overhead lockers and also coming down the steps and on to the runway.
The airhostesses, clad in just a bikini are also seen walking down the steps and on to the runway.
The photos were leaked by model Ngoc Trinh, a lingerie model who was part of the shoot.
However, after having carried out the shoot, the Vietnamese carrier has put the campaign on hold and says that it isn’t planning to use the photos in an official campaign.
VietJet has earlier also got into trouble for its racy advertising.
Two years ago, the company had to pay a fine of 611 pounds after its air hostesses treated passengers to a Hawaii-inspired dance, again in bikinis. (Scroll down to see video)
Well, whether the airlines want to use the photos or not is secondary now since they have been leaked anyway and have got them some attention.
Though VietJet has said it has no intention of using the photos, the leaked photographs have got the airlines the attention it needed.
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